Our Mission
Standards Apparel Company is more than your typical fitness apparel; our message will carry you to new heights. We focus on your health, soul, mental and physical growth. Standards goes way beyond a t-shirt; we encourage our STANDARDS family to never settle for where they are.
We believe, if you want different in your life, you have to play different than you did yesterday. The standards you set is a choice each and every day, here at STANDARDS we choose to show up as our best self everyday. We push for one more rep, more weight, more growth, a better you than you were yesterday. Our goal is to remind YOU of YOUR full potential with one simple word… Standards.
Why We Work
I have never been satisfied with where I am in life, for a while I thought that was a bad thing. Like why am I never ok with what I’ve accomplished? I realized later on in life that I wasn’t satisfied because I knew there was more for me, I knew I can get more out of life. I had to be brutally honest with myself and figure out what it is I actually want in life. Everything I want in life required a new version of myself. I couldn’t get more if i kept doing the same things. It was time to raise my STANDARD of living. It was time to start showing up as may best self. Through this company I want people to realize their own potential and remind them that satisfied and proud are two very different things. I am proud of everything I’ve built so far but holy shit I AM HUNGRY FOR MORE! Each level of life requires a new you, a new you means higher standards.
